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Search: "Houston, Mark B."
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Relationship marketing
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Houston, Mark B.
66
Bettencourt, Lance A.
9
Hennig-Thurau, Thorsten
9
Hulland, John
7
Palmatier, Robert W.
7
Johnson, Shane A.
5
Blocker, Christopher P.
4
Flint, Daniel J.
4
Gopalakrishna, Srinath
4
Suh, Taewon
4
Bond, Edward U.
3
Eckhardt, Giana M.
3
Jiang, Baojun
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Lamberton, Cait
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Rindfleisch, Aric
3
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3
Allen, B. J.
2
Evans, Kenneth R.
2
Gretz, Richard T.
2
Grewal, Dhruv
2
Heitjans, Torsten
2
Houston, Mark B
2
Im, Subin
2
Malter, Alan J.
2
Mason, Charlotte H.
2
Ricci, Lisa
2
Scheer, Lisa K.
2
Sorescu, Alina
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Tang, Yihui (Elina)
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Arnold, Mark J.
1
Barney, Steven M.
1
Basuroy, Suman
1
Bhagwat-Rana, Yashoda
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1
Bond, Edward U., III
1
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Clement, Michel
1
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Summer AMA Conference <2017, San Francisco, Calif.>
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Journal of the Academy of Marketing Science
16
Journal of marketing
13
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
43
OLC EcoSci
19
RePEc
5
BASE
1
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1
The untested assumption : can a net promoter study be used to improve net promoter score?
Bettencourt, Lance A.
;
Houston, Mark B.
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 216-240
Persistent link: https://www.econbiz.de/10014584475
Saved in:
2
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
3
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
4
Halo or cannibalization? : how new software entrants impact sales of incumbent software in platform markets
Allen, B. J.
;
Gretz, Richard T.
;
Houston, Mark B.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013258849
Saved in:
5
Consumer job journeys
Bettencourt, Lance A.
;
Harmeling, Colleen
; …
- In:
Journal of service research
25
(
2022
)
3
,
pp. 347-370
Persistent link: https://www.econbiz.de/10013395966
Saved in:
6
To boldly go... : editorial
Hulland, John
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10012819724
Saved in:
7
Reviewers as developmental coaches : editorial
Houston, Mark B.
;
Hulland, John
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012434064
Saved in:
8
The importance of behavioral outcomes
Hulland, John
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 437-440
Persistent link: https://www.econbiz.de/10012548038
Saved in:
9
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
10
Why systematic review papers and meta-analyses matter : an introduction to the special issue on generalizations in marketing
Hulland, John
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 351-359
Persistent link: https://www.econbiz.de/10012290956
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