Samatli-Pac, Gulay; Shen, Wenjing; Hu, Xinxin - In: International Journal of Operations Research and … 9 (2018) 4, pp. 1-20
Product return is a common after-sale service. Existing literature has assumed loss neutral consumers, while in practice consumers are often more sensitive to utility losses than gains, i.e., customers are often loss averse. In this paper, we study the impact of such loss aversion on the...