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~person:"Tseng, Ting‐hsiang"
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Limited‐edition advertising does not always work for luxury brands : The influence of consumption contexts
Tseng, Ting‐hsiang
;
Huang, Hazel H.
;
Liu, Matthew Tingchi
- In:
Journal of Consumer Behaviour
20
(
2021
)
5
,
pp. 1204-1215
Persistent link: https://www.econbiz.de/10012535053
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