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Consumer-brand relationships : theory and practice
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Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
2
The transfer and limitations of the relationship metaphor in identity-relevant consumption situations
Huang, Hazel H.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 244-261)
.
2012
Persistent link: https://www.econbiz.de/10009739814
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