Echtelt, F.E.A. van; Wynstra, J.Y.F.; Weele, A.J. van; … - Erasmus Research Institute of Management (ERIM), ERIM … - 2006
aligned and remain useful for future joint projects.
Free Keywords
New Product Development, Innovation, R&D Management ….
Key words: new product development; innovation; R&D management, supplier relations;
purchasing.
3
The relevance …).
Océ strongly focuses on innovation, investing around 6% of its annual turnover in R&D, and
has been following a niche …