Jagoda, Kalinga; Maheshwari, Bharat; Gutowski, Gregory - In: International Journal of Commerce and Management 22 (2012) 2, pp. 133-144
Purpose – The purpose of this paper is to describe and analyse the experiences of a small business, Deer Creek Land Developments (DCLD), which has been very successful in negotiating the competitive pressures in a mature industry over time and has built sustainable competitive advantage. The...