Shaalan, Ahmed S.; Reast, Jon; Johnson, Debra; Tourky, … - In: Journal of Business Research 66 (2013) 12, pp. 2515-2521
This conceptual study critically examines the separate concepts of guanxi and relationship marketing, explores the differences between the two approaches, and proposes innovative linkages between them. Chinese guanxi develops relationships at the inter-personal level, whereas relationship...