Gudigantala, Naveen; Song, Jaeki; Jones, Donald R. - In: International Journal of E-Business Research (IJEBR) 4 (2008) 4, pp. 43-57
The burgeoning growth of online retailing is forcing businesses to provide better support for consumer decision making on e-commerce Web sites. Consequently, researchers in information systems and marketing have been focusing on investigating the effectiveness of Web-based decision support...