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Consumer Acculturation Processes and Cultural Conflict: How Generalizable Is a North American Model for Marketing Globally?
Gentry, James W.
;
Jun, Sunkyu
;
Tansuhaj, Patnya
- In:
Journal of business research : JBR
32
(
1995
)
2
,
pp. 129-140
Persistent link: https://www.econbiz.de/10006742266
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