Baharuddin, Kasmarini; Kassim, Norliya Ahmad; Nordin, … - In: International Journal of Academic Research in Business … 5 (2015) 2, pp. 170-180
The wholesomeness concept of Halal, which covers not only the Shariah requirement, but also the sustainability concept of hygiene, sanitation and safety aspect, makes Halal food readily acceptable by consumers who are concerned about food safety and healthy life style. Realizing that, small...