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~person:"Balapour, Ali"
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Strategic customer relationship management in the age of social media
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The effects of fan personality on participation in social media based brand community : role of personality on participation in the social media
Balapour, Ali
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Khanlari, Amir
- In:
Strategic customer relationship management in the age …
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(pp. 155-177)
.
2015
Persistent link: https://www.econbiz.de/10011399204
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