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Strategic customer relationship management in the age of social media
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The effects of social media-based brand communities on brand loyalty and brand equity : case study - cinere company
Khanlari, Amir
;
Rezaei, Faezeh
;
Mira, Abolghasem
- In:
Strategic customer relationship management in the age …
,
(pp. 216-243)
.
2015
Persistent link: https://www.econbiz.de/10011399345
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