Ritov, Ilana; Kogut, Tehila - In: Organizational Behavior and Human Decision Processes 116 (2011) 1, pp. 96-103
People's tendency to be more generous towards identifiable victims than towards unidentifiable or statistical victims is known as the identifiable victim effect. Recent research (Kogut & Ritov, 2007) called the generality of the effect into question, showing that in cross-national contexts,...