Hogarth, Jeanne M.; Hilgert, Marianne A.; Kolodinsky, … - In: Journal of Services Marketing 18 (2004) 1, pp. 19-34
Using data from the Survey of Consumers, this study focuses on consumer’s resolution efforts with credit card problems and the likelihood of “exiting” – that is, discontinuing the use of a given credit card or of the financial institution associated with the card. Among all households...