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Digitales Empfehlungsmarketing : Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)
Lis, Bettina
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Korchmar, Simon
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2013
Persistent link: https://www.econbiz.de/10009706295
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Digitales Empfehlungsmarketing : Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)
Lis, Bettina
-
2013
Einleitung -- Die klassiche Mundpropaganda (Word-of-Mouth) -- Die digitale Mundpropaganda (Electronic Word-of-Mouth) -- Glaubwürdigkeit -- Kommunikator -- Botschaft -- Normative soziale Einflüsse -- Fazit.
Persistent link: https://www.econbiz.de/10014016330
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Digitales Empfehlungsmarketing : Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)
Lis, Bettina
-
2013
Persistent link: https://www.econbiz.de/10009695094
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