Shulga, Shulga Ivan; Eliseev, Eliseev Aleksander; … - Faculty of Economics, M. V. Lomonosov Moscow State … - 2014
The paper provides analysis of means of individualization (trademarks) as an institutional alternative to ensure quality of market goods and to enforce specific contractual performance of sellers and buyers. In general, the price mechanism as described in the perfect competition paradigm fails...