LUDIN, Izyan Hizza Bt. HILA; CHENG, Boon Liat - In: Management Dynamics in the Knowledge Economy Journal 2 (2014) 3, pp. 462-471
According to Internet World Stats (2012) about 60.7% of the total population in Malaysia uses the Internet and about more than 11 million people out of that number are young adults. From business and marketing perspectives, according to Nelson (2012), satisfied customers tend to share their...