LACOURBE, PAUL - In: International Journal of Innovation Management (ijim) 17 (2013) 04, pp. 1350017-1
In the framework of disruptive technology, a new product plays the role of a disruptor when it improves quality and captures exisiting consumers from the incumbent. While the profit of the new product typically increases as it moves into the more lucrative segment of the market, such an upstream...