Saban, Kenneth; Lackman, Conway; Lanasa, John; Burns, David - In: Journal of Marketing for Higher Education 10 (2000) 2, pp. 27-38
<title>ABSTRACT</title> Marketing educators' customers are becoming increasingly dissatisfied with the traditional MBA product. Deficiencies in such areas as course content, skill development (personal communications, computer and statistical abilities, problem-solving skills) coupled with the lack of exposure...