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Internet marketing
Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
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Brand management
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Markenführung
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Relationship marketing
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Brand image
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Customer satisfaction
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Kundenzufriedenheit
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Markenimage
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Bibliometrics
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Customer engagement
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Customer integration
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Dienstleistungsqualität
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Distribution channel
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Emotion
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Hotel industry
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Hotellerie
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Kundenintegration
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Luxury goods
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Online-Marketing
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Service quality
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Social Web
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Social economy
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Unternehmensgründung
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Vertriebsweg
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Cheng, Julian Ming Sung
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Le, Angelina Nhat Hanh
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Chen, Der Chao
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Dao, William Wan-tien
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Johnston, Wesley J.
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Khalil, Shadab
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International journal of advertising : the quarterly review of marketing communications
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Journal of international marketing
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ECONIS (ZBW)
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Behavioral implications of international social media advertising : an investigation of intervening and contingency factors
Johnston, Wesley J.
;
Khalil, Shadab
;
Le, Angelina Nhat Hanh
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 43-61
Persistent link: https://www.econbiz.de/10011879488
Saved in:
2
Social media advertising value : the case of transitional economies in Southeast Asia
Dao, William Wan-tien
;
Le, Angelina Nhat Hanh
;
Cheng, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 271-294
Persistent link: https://www.econbiz.de/10010362915
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