Hsieh, Meng-Fen; Shen, Chung-Hua; Lee, Jen-Sin - In: The Service Industries Journal 30 (2008) 14, pp. 2351-2365
The majority of past studies on the foreign market mode of entry have focused on manufacturing industries. Although some studies have explored the entry mode decisions of the banking industry, most of them have adopted the case study method, and systematic studies have been relatively few. This...