Mull, Ian; Wyss, Jamie; Moon, Eunjung; Lee, Seung-Eun - In: Journal of Fashion Marketing and Management 19 (2015) 2, pp. 154-168
Purpose – The purpose of this paper is to examine consumers’ perceptions of using different types of 3D animated avatars as salespeople based on credibility, homophily, attractiveness and intention to interact. Design/methodology/approach – Using a survey method, participants ( n =120)...