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"Staging the past, enacting the present" : experiential marketing in the performing arts and heritage sectors
Conway, Tony
;
Leighton, Debra
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10009573185
Saved in:
2
"Staging the past, enacting the present" : experiential marketing in the performing arts and heritage sectors
Conway, Tony
;
Leighton, Debra
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10010009349
Saved in:
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