Letheren, Kate; Kuhn, Kerri-Ann L.; Lings, Ian; Pope, … - In: European Journal of Marketing 50 (2016) 5/6, pp. 973-1002
Purpose This paper aims to addresses an important gap in anthropomorphism research by examining the individual-level factors that correlate with anthropomorphic tendency. Design/methodology/approach The extant psychology, marketing and consumer psychology literature is reviewed, and eight...