Liu, Chih-Hsing Sam; Fang, Yen-Po - In: International Journal of Contemporary Hospitality Management 28 (2016) 11, pp. 2374-2398
Purpose This paper aims to propose a new model and examine how night market entrepreneurs have achieved a competitive advantage in strongly competitive markets. Design/methodology/approach Two statistics methods, multiple regression analysis and structural equation models (SEM), were used to...