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~isPartOf:"Handbook of research on integrating social media into strategic marketing"
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Ford Motor Company <Dearborn, Mich.>
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Innovation management
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Handbook of research on integrating social media into strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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Cogent Business & Management
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Industrial and corporate change
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International Journal of Online Marketing (IJOM)
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Journal of behavioral decision making
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Journal of business ethics : JBE
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Management learning : the journal for managerial and organizational learning
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Prometheus
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The connecting leader : serving concurrently as a leader and a follower
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ZEW - Centre for European Economic Research Discussion Paper
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Social networking sites and marketing strategies
Wu, Ying
;
Stewart, Malcolm
;
Liu, Rebecca
- In:
Handbook of research on integrating social media into …
,
(pp. 207-239)
.
2015
Persistent link: https://www.econbiz.de/10011294589
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The usage of social media in new product development process : the benefits and the challenges
Liu, Rebecca
;
Kop, Aysegul Eda
- In:
Handbook of research on integrating social media into …
,
(pp. 120-139)
.
2015
Persistent link: https://www.econbiz.de/10011294606
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