Liu, Shu-Fang; Huang, Li-Shia; Chiou, Yu-Hsiu - In: The Service Industries Journal 32 (2011) 11, pp. 1823-1835
This study develops an integrated causal path analysis, based on both category-based affect theory and the technology acceptance model (TAM), to identify the antecedents of consumers' attitudes toward self-service technologies. Using online stock trading systems as an example (<italic>N</italic> = 267), this...