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Brand image
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Kathuria, Lalit Mohan
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Luthra, Nitesh
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International journal of Indian culture and business management
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Role of brand equity in building a strong brand : a study of cellular phone industry in India
Kathuria, Lalit Mohan
;
Luthra, Nitesh
- In:
International journal of Indian culture and business …
3
(
2010
)
6
,
pp. 623-644
Persistent link: https://www.econbiz.de/10008807532
Saved in:
2
Role of brand equity in building a strong brand : a study of cellular phone industry in India
Kathuria, Lalit Mohan
;
Luthra, Nitesh
- In:
International journal of Indian culture and business …
3
(
2010
)
6
,
pp. 623-644
Persistent link: https://www.econbiz.de/10009885549
Saved in:
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