MEHTA, D.; GARG, Anand; MEHTA, Naveen K. - In: Economia. Seria Management 13 (2010) 1, pp. 43-52
Mosquito repellants prevent mosquito bites and prevention of "man-mosquito contact" is a critical factor in transmission and spread of any disease through mosquitoes particularly in rural area. There has been a long standing 'bias' towards rural buyers. The rural markets are considered rigid in...