Noorizadeh, Abdollah; Mahdiloo, Mahdi; Farzipoor Saen, Reza - In: Journal of Business & Industrial Marketing 28 (2013) 7, pp. 577-588
Purpose – The purpose of this paper is to propose a data envelopment analysis (DEA) method for customers' evaluation. Design/methodology/approach – This paper introduces a variable return to scale (VRS) cross‐efficiency (one of the DEA models) to evaluate customers. This new model can...