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~isPartOf:"The international journal of management education"
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The international journal of management education
Journal of targeting, measurement and analysis for marketing
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2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama
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Using marketing mix elasticities to demonstrate consumer and producer perspectives in marketing management class
Makienko, Igor
;
Rixom, Jessica
- In:
The international journal of management education
20
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013535900
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