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Performance-Messung
Consumer behaviour
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Advertising effects
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Mitchell, Ted
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Journal of promotion management : JPM
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Beyond the return on advertising : elasticity of the return on advertising as a diagnostic metric to maximize profit
Mitchell, Ted
;
Makienko, Igor
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10010373817
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