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~person:"Johnston, Wesley J."
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Johnston, Wesley J.
Makkonen, Hannu
42
Olkkonen, Rami
11
Huikkola, Tuomas
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Siemieniako, Dariusz
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Aarikka-Stenroos, Leena
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Kohtamäki, Marko
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Komulainen, Hanna
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Mitręga, Maciej
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Rabetino, Rodrigo
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Makkonen, Hannu Sakari
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Makkonen, Hannu V.
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Nordberg-Davies, Sini
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Pohjola, Mikko
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Salo, Jari
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Bertello, Alberto
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The journal of business & industrial marketing
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ECONIS (ZBW)
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A behavioral approach to organizational innovation adoption
Makkonen, Hannu
;
Johnston, Wesley J.
;
Javalgi, Rajshekar G.
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2480-2489
Persistent link: https://www.econbiz.de/10011491079
Saved in:
2
Innovation adoption and diffusion in business-to-business marketing
Makkonen, Hannu Sakari
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 324-331
Persistent link: https://www.econbiz.de/10010382802
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