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~subject:"Beziehungsmarketing"
~subject:"Digital music"
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Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
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Preventing digital music piracy : the carrot or the stick?
Sinha, Rajiv K.
;
Mandel, Naomi
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10003642953
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