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Manzur, Enrique
7
Hidalgo, Pedro
6
Farías, Pablo
5
Olavarrieta, Sergio
5
Uribe, Rodrigo
4
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Journal of business research : JBR
5
International journal of advertising : the quarterly review of marketing communications
1
International marketing review
1
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OLC EcoSci
ECONIS (ZBW)
14
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1
Exemplars' impacts in marketing communication campaigns
Uribe, Rodrigo
;
Manzur, Enrique
;
Hidalgo, Pedro
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1787-1790
Persistent link: https://www.econbiz.de/10010132268
Saved in:
2
Comparative advertising effectiveness in Latin America: evidence from Chile
Manzur, Enrique
;
Uribe, Rodrigo
;
Hidalgo, Pedro
; …
- In:
International marketing review
29
(
2012
)
3
,
pp. 277-299
Persistent link: https://www.econbiz.de/10009976956
Saved in:
3
Research Note: Sample size in content analysis of advertising: The case of Chilean consumer magazines
Uribe, Rodrigo
;
Manzur, Enrique
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 907-921
Persistent link: https://www.econbiz.de/10010043474
Saved in:
4
Determinants of in-store price knowledge for packaged products: An empirical study in a Chilean hypermarket
Olavarrieta, Sergio
;
Hidalgo, Pedro
;
Manzur, Enrique
; …
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1759-1766
Persistent link: https://www.econbiz.de/10010046452
Saved in:
5
Store brand and national brand promotion attitudes antecedents
Manzur, Enrique
;
Olavarrieta, Sergio
;
Hidalgo, Pedro
; …
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 286-292
Persistent link: https://www.econbiz.de/10008812656
Saved in:
6
Customer retention and price matching: The AFPs case
Hidalgo, Pedro
;
Manzur, Enrique
;
Olavarrieta, Sergio
; …
- In:
Journal of business research : JBR
61
(
2008
)
6
,
pp. 691-696
Persistent link: https://www.econbiz.de/10007991389
Saved in:
7
Customer retention and price matching: The AFPs case
Hidalgo, Pedro
;
Manzur, Enrique
;
Olavarrieta, Sergio
; …
- In:
Journal of business research : JBR
61
(
2008
)
6
,
pp. 691-697
Persistent link: https://www.econbiz.de/10008883597
Saved in:
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