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~subject:"Advertising planning"
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Advertising planning
Chile
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Advertising effects
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Werbewirkung
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Consumer behaviour
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Konsumentenverhalten
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Advertising
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Brand management
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Markenführung
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Werbung
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Advertising media
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Augmented reality
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Base-rate information
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Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Big event
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Brand image
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Celebrity endorsement
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Celebrity-Werbung
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Chilean warning system
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Comparative advertising
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Customer value
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Deutschland
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Dual Mediation Model
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Einzelhandel
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Einzelhandelspreis
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Embedded advertising
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Explicit commercial intent
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FOP labels
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Fernsehprogramm
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Food
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Football
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Football soccer
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Germany
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Manzur, Enrique
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Uribe, Rodrigo
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International journal of advertising : the quarterly review of marketing communications
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Sample size in content analysis of advertising : the case of Chilean consumer magazines
Uribe, Rodrigo
;
Manzur, Enrique
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 907-920
Persistent link: https://www.econbiz.de/10009674955
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