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Werbung
Chile
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Manzur, Enrique
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Uribe, Rodrigo
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Labra, Rafael
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Academia : revista Latinoamericana de administración
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International journal of advertising : the review of marketing communications
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Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits
Uribe, Rodrigo
;
Labra, Rafael
;
Manzur, Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 703-730
Persistent link: https://www.econbiz.de/10013209395
Saved in:
2
Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 281-302
Persistent link: https://www.econbiz.de/10013369857
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