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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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ECONIS (ZBW)
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1
Creating maximum value for the client : developing a new strategic role for market researchers
Smith, David V. L.
- In:
Market research best practice : 30 visions for the …
,
(pp. 3-23)
.
2007
Persistent link: https://www.econbiz.de/10003551553
Saved in:
2
Research for innovation : fitting the design process at Philips design
Bueno, Monica
;
Rameckers, Lucile
- In:
Market research best practice : 30 visions for the …
,
(pp. 623-644)
.
2007
Persistent link: https://www.econbiz.de/10003551989
Saved in:
3
Integrating decision-making and marketing intelligence : the roadmap to the boardroom
Okta, Selim
;
Erdoǧan, Emre
- In:
Market research best practice : 30 visions for the …
,
(pp. 67-94)
.
2007
Persistent link: https://www.econbiz.de/10003551594
Saved in:
4
Market research : a new generation on the go
Rosinski, Corinne
- In:
Market research best practice : 30 visions for the …
,
(pp. 95-131)
.
2007
Persistent link: https://www.econbiz.de/10003551597
Saved in:
5
The operation was successful but the patient died : why research on innovation is successful yet innovations fail
Mahmoud, Omar
- In:
Market research best practice : 30 visions for the …
,
(pp. 133-161)
.
2007
Persistent link: https://www.econbiz.de/10003551600
Saved in:
6
Striking gold in the qualitative mine : a new approach to build vision and generate insight to impact business
Wallis, Jem
;
Briese, Vanessa
- In:
Market research best practice : 30 visions for the …
,
(pp. 183-193)
.
2007
Persistent link: https://www.econbiz.de/10003551611
Saved in:
7
Improving honeywell's market research : combining online survey, traditional interviewing techniques and web-based reporting
Feld, Karl G.
;
Stone, William K.
- In:
Market research best practice : 30 visions for the …
,
(pp. 195-212)
.
2007
Persistent link: https://www.econbiz.de/10003551617
Saved in:
8
Creating competititive intellectual capital : the Henkel case
Schroiff, Hans-Willi
- In:
Market research best practice : 30 visions for the …
,
(pp. 213-228)
.
2007
Persistent link: https://www.econbiz.de/10003551652
Saved in:
9
How to ensure one worldwide Heineken Brand Dashboard
Koornstra, Sjoerd
;
Nooij, Gert Jan de
- In:
Market research best practice : 30 visions for the …
,
(pp. 249-264)
.
2007
Persistent link: https://www.econbiz.de/10003551873
Saved in:
10
Possibilities for ethnographic research : how to raise the validity of findings and to facilitate a better and deeper understanding of your products and customers
You, Ji-Seun
;
Kaltenbach, Edeltraud
- In:
Market research best practice : 30 visions for the …
,
(pp. 267-290)
.
2007
Persistent link: https://www.econbiz.de/10003551879
Saved in:
11
Cross-media measurement : the new medium necessitates a new approach to marketing mix measurement
Briggs, Rex
- In:
Market research best practice : 30 visions for the …
,
(pp. 319-363)
.
2007
Persistent link: https://www.econbiz.de/10003551892
Saved in:
12
A new generation of brand controlling : evaluating the effectiveness and efficiency of the complete marketing mix
Högl, Siegfried
;
Hupp, Oliver
- In:
Market research best practice : 30 visions for the …
,
(pp. 367-390)
.
2007
Persistent link: https://www.econbiz.de/10003551896
Saved in:
13
The impact of consumers' commitment to existing brands on new product launch strategies
Hofmeyr, Jan
;
Rice, John
- In:
Market research best practice : 30 visions for the …
,
(pp. 391-414)
.
2007
Persistent link: https://www.econbiz.de/10003551906
Saved in:
14
Predicting the unpredictable : agent-based models for marketing research
Bakken, David G.
;
Parker, Roger A.
- In:
Market research best practice : 30 visions for the …
,
(pp. 415-439)
.
2007
Persistent link: https://www.econbiz.de/10003551910
Saved in:
15
Managing global brands to meet consumer expectations
Baker, Malcolm
;
Sterenberg, Greet
;
Taylor, Earl
- In:
Market research best practice : 30 visions for the …
,
(pp. 443-466)
.
2007
Persistent link: https://www.econbiz.de/10003551914
Saved in:
16
Audience measurement in the "dual economies" of poor countries : a case study from Pakistan
Gilani, Ijaz
;
Khan, Mansoor
- In:
Market research best practice : 30 visions for the …
,
(pp. 467-488)
.
2007
Persistent link: https://www.econbiz.de/10003551923
Saved in:
17
Jambo Africa : a discussion on the challenges and diversity of Third World research
Barnes, Jill
;
Shapiro, Solveig
- In:
Market research best practice : 30 visions for the …
,
(pp. 489-508)
.
2007
Persistent link: https://www.econbiz.de/10003551928
Saved in:
18
Retail innovation learnings from a segmented shop formula : Sunka
Martínez-Ribes, Lluís
;
Roure, Xavier
- In:
Market research best practice : 30 visions for the …
,
(pp. 511-525)
.
2007
Persistent link: https://www.econbiz.de/10003551933
Saved in:
19
How to make good dough : revitalizing your product portfolio by understanding consumer needs
Wit, Pia de
;
Twomey, Sinéad
- In:
Market research best practice : 30 visions for the …
,
(pp. 527-538)
.
2007
Persistent link: https://www.econbiz.de/10003551938
Saved in:
20
Hide 'n' seek : driving disruption in skincare
McGregor, Lyn
;
Potocki, James
- In:
Market research best practice : 30 visions for the …
,
(pp. 539-552)
.
2007
Persistent link: https://www.econbiz.de/10003551957
Saved in:
21
Show me your home and i will tell you who you are, or building homes based on consumers' values and lifestyles
Gilchrist, Lena
;
Eriksson, Britt-Marie
;
Eriksson, Olof
- In:
Market research best practice : 30 visions for the …
,
(pp. 589-600)
.
2007
Persistent link: https://www.econbiz.de/10003551976
Saved in:
22
Market research, accountability, outcome-focus and service standards in the Australian government public sector : how market research has significantly improved the reformation of...
Bycroft, Peter
;
Argall, Cahterine
;
Wearne, Natalie
- In:
Market research best practice : 30 visions for the …
,
(pp. 601-622)
.
2007
Persistent link: https://www.econbiz.de/10003551981
Saved in:
23
The heart transplant : making a difference to organizations by putting the consumer at the heart of the business
Hickey, Kristin
;
Leddie, Derek
;
Jenkinson, David
- In:
Market research best practice : 30 visions for the …
,
(pp. 25-52)
.
2007
Persistent link: https://www.econbiz.de/10003551556
Saved in:
24
The holistic approach : emphasizing the importance of the whole and the interdependence of its parts
Blache, Christine
;
Hofman, Karen
- In:
Market research best practice : 30 visions for the …
,
(pp. 53-65)
.
2007
Persistent link: https://www.econbiz.de/10003551562
Saved in:
25
When good researchers go bad : cautionary tales from the front lines
Needel, Stephen
- In:
Market research best practice : 30 visions for the …
,
(pp. 163-180)
.
2007
Persistent link: https://www.econbiz.de/10003551607
Saved in:
26
Getting research noticed at the corporate top table
Dimopoulos, Ioannis
;
Rabson, Jonathan
;
Maloney McCall, Daryl
- In:
Market research best practice : 30 visions for the …
,
(pp. 229-248)
.
2007
Persistent link: https://www.econbiz.de/10003551778
Saved in:
27
Video ergo agnosco : from observation to insight
Hall, Nic
- In:
Market research best practice : 30 visions for the …
,
(pp. 291-308)
.
2007
Persistent link: https://www.econbiz.de/10003551884
Saved in:
28
Build strong brands and develop communications : an argument for using consumer need states over values
O'Donohue, Michael
;
Addison, Tamsin
- In:
Market research best practice : 30 visions for the …
,
(pp. 309-317)
.
2007
Persistent link: https://www.econbiz.de/10003551888
Saved in:
29
Jack in the tiffin-box : unconventional paths to new product idea development
Gupta, Sangeeta
;
Rout, Subhransu
;
Romani, Farheen
- In:
Market research best practice : 30 visions for the …
,
(pp. 553-576)
.
2007
Persistent link: https://www.econbiz.de/10003551969
Saved in:
30
Becoming cultural architects : how to drive the influence of research on company culture
Buckley, Paul
;
Perkins, Hilary
- In:
Market research best practice : 30 visions for the …
,
(pp. 577-587)
.
2007
Persistent link: https://www.econbiz.de/10003551971
Saved in:
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