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Search: "Marketing in China"
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China
18
Consumer behaviour
8
Konsumentenverhalten
8
Marketing
4
Marketing management
4
Marketingmanagement
4
Cultural identity
3
Kulturelle Identität
3
Market research
3
Marktforschung
3
Bibliometrics
2
Bibliometrie
2
Economic transition
2
Firm performance
2
International marketing
2
Internationales Marketing
2
Marketing theory
2
Marketingtheorie
2
Systemtransformation
2
Unternehmenserfolg
2
1977-1998
1
1978-2008
1
1994-2008
1
1999-2003
1
2000-2008
1
2004-2008
1
2009-2014
1
Advertising effects
1
Betriebliches Umfeld
1
Betriebsgröße
1
Brand
1
Brand image
1
Business environment
1
Consumer electronics industry
1
Consumer goods marketing
1
Distribution channel
1
Eigentümerstruktur
1
Fernsehgerät
1
Firm size
1
Information behaviour
1
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Article
14
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4
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Aufsatz im Buch
14
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Collection of articles of several authors
4
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English
18
Author
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Wang, Yonggui
4
Guo, Guoqin
2
Zheng, Ruihong
2
Bao, Yeqing
1
Barnes, Bradley R.
1
Beuttenmuller, Paul
1
Chang, En Chi
1
Chung, Henry F. L.
1
Farrell, Carlyle A.
1
Fetscherin, Marc
1
Huang, Pei-how
1
Kniazeva, Maria
1
Li, Dongjin
1
Li, Yan
1
Lin, Xiaohua
1
Liu, Xiaohong
1
Ren, Xingyao
1
Rhyne, William
1
Su, Chenting
1
Su, Dan
1
Wang, Cheng Lu
1
Wong, Nancy
1
Yen, Dorothy Ai-wan
1
Zeng, Fue
1
Zhang, Sophie Hua
1
Zheng, Yuhuang
1
Zhou, Kevin Zheng
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Published in...
All
Handbook of contemporary marketing in China : theories and practices
14
SAGE library in marketing
4
Source
All
ECONIS (ZBW)
18
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18
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1
Marketing
in
China
: a historical overview
Guo, Guoqin
;
Zheng, Ruihong
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 1-15)
.
2011
Persistent link: https://www.econbiz.de/10008987136
Saved in:
2
Application of western
marketing
in
China
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011445011
Saved in:
3
Rapid growth of
marketing
in
China
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011445017
Saved in:
4
Prosperity of
marketing
in
China
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011445018
Saved in:
5
An empirical study on inexperienced inline consumer’s window shopping behavior in China : a transaction cost perspective
Zhang, Sophie Hua
;
Zeng, Fue
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 225-241)
.
2011
Persistent link: https://www.econbiz.de/10008987103
Saved in:
6
Consumer market segmentation in China
Chang, En Chi
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 185-208)
.
2011
Persistent link: https://www.econbiz.de/10008987117
Saved in:
7
Cultural change and buyer behavior in China
Bao, Yeqing
;
Su, Chenting
;
Zhou, Kevin Zheng
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 173-184)
.
2011
Persistent link: https://www.econbiz.de/10008987119
Saved in:
8
Pricing strategies : the experience of firms operating in China
Chung, Henry F. L.
;
Huang, Pei-how
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 137-152)
.
2011
Persistent link: https://www.econbiz.de/10008987121
Saved in:
9
Research on
marketing
in
China
: present and future
Li, Dongjin
;
Ren, Xingyao
;
Li, Yan
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 49-79)
.
2011
Persistent link: https://www.econbiz.de/10008987131
Saved in:
10
Access to modern marketing
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011444943
Saved in:
11
The China wine market : a case for segmentation, promotion, distribution, pricing, and mode of entry decisions
Rhyne, William
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 263-271)
.
2011
Persistent link: https://www.econbiz.de/10008987098
Saved in:
12
Marketing strategy of a Chinese TV manufacturer : the case of Konka
Fetscherin, Marc
;
Beuttenmuller, Paul
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 243-261)
.
2011
Persistent link: https://www.econbiz.de/10008987099
Saved in:
13
Hedonic vs. utilitarian consumption
Zheng, Yuhuang
;
Su, Dan
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 209-223)
.
2011
Persistent link: https://www.econbiz.de/10008987109
Saved in:
14
A happy man in a Buick : how Chinese consumers let western brands enter their lives
Kniazeva, Maria
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 153-172)
.
2011
Persistent link: https://www.econbiz.de/10008987120
Saved in:
15
The evolution and governance of marketing channels in the People’s Republic of China
Farrell, Carlyle A.
;
Lin, Xiaohua
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 115-135)
.
2011
Persistent link: https://www.econbiz.de/10008987125
Saved in:
16
Growth strategies in emerging markets : examples from the logistics industry in the People’s Republic of China
Wong, Nancy
;
Liu, Xiaohong
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 101-113)
.
2011
Persistent link: https://www.econbiz.de/10008987126
Saved in:
17
The Chinese notion of guanxi
Yen, Dorothy Ai-wan
;
Barnes, Bradley R.
;
Wang, Cheng Lu
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 83-100)
.
2011
Persistent link: https://www.econbiz.de/10008987127
Saved in:
18
The development of research focus in Chinese marketing studies
Guo, Guoqin
;
Zheng, Ruihong
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 17-47)
.
2011
Persistent link: https://www.econbiz.de/10008987133
Saved in:
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