Fintland, Ine; Martin, Janet B.; Braut, Geir S. - In: Journal of Management and Strategy 4 (2013) 3, pp. 9-15
Corporate storytelling can be an instrument for evidence-based management. This requires that the prevailing stories are built upon verifiable facts. Archival records are perhaps the best source for identifying these. A sound culture for storytelling should be built upon good archives actively...