Hernández, Niina; Mattila, Heikki; Berglin, Lena - In: Journal of Fashion Marketing and Management: An … 22 (2018) 4, pp. 527-539
Purpose: The purpose of this paper is to use a systematic model for detecting misfit between the garment and the target group. Design/methodology/approach: Using an empirical–analytical methodology, the systematic model was tested. The input data were run through the model to generate the...