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Search: "McClung, Steven"
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McClung, Steven
7
Eveland, Vicki
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James, Jeffrey D.
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Journal of promotion management : JPM
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International review on public and non-profit marketing
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1
Consumer self-confidence in wine consumers : the role of knowledge-based factors
McClung, Steven
;
Freeman, Kimberly A.
;
Malone, David
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 601-613
Persistent link: https://www.econbiz.de/10011433571
Saved in:
2
Purchase intention behind Mercer University’s inaugural football team
McClung, Steven
;
Rynarzewska, Ania Izabela
- In:
International review on public and non-profit marketing
12
(
2015
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10011410754
Saved in:
3
Role of the Internet site in the promotion management of sports teams and franchise brands
McClung, Steven
;
Eveland, Vicki
;
Sweeney, Daniel
; …
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009560052
Saved in:
4
Acceptability and ethics of product placement in sport video games
Kim, Min Soo
;
McClung, Steven
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 411-427
Persistent link: https://www.econbiz.de/10008825728
Saved in:
5
Product placement in African-American targeted shows on the defunct UPN network
McClung, Steven
;
Cleophat, Claudine R.
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 121-136
Persistent link: https://www.econbiz.de/10003810671
Saved in:
6
Role of the Internet Site in the Promotion Management of Sports Teams and Franchise Brands
McClung, Steven
;
Eveland, Vicki
;
Sweeney, Daniel
; …
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 169-189
Persistent link: https://www.econbiz.de/10009971384
Saved in:
7
Book review of Copyrighting Culture: The Political Economy of Intellectual Property
McClung, Steven
- In:
Journal of Media Economics
10
(
1997
)
4
,
pp. 79-80
Persistent link: https://www.econbiz.de/10009221182
Saved in:
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