Mehrabi, Amir; Islami, Hossein; Aghajani, Mojtaba - In: International Journal of Academic Research in Business … 4 (2014) 8, pp. 480-495
Nowadays, customers’ loyalty is a key to commercial success. Hence, this study aimed to investigate the effect of social media marketing on customers’ brand loyalty. In this regard, a conceptual framework which considered advertising campaign, providing relevant content, updating content,...