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Mikuli´c, Josip
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Prebežac, Darko
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Dabić, Marina
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International journal of market research : JMRS ; the journal of the Market Research Society
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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Importance-performance analysis : common misuse of a popular technique
Mikuli´c, Josip
;
Prebežac, Darko
;
Dabić, Marina
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
6
,
pp. 775-778
Persistent link: https://www.econbiz.de/10011645159
Saved in:
2
An extended neural network-based improtance-performance analysis for enhancing wine fair experience
Mikuli´c, Josip
;
Paunovi´c, Zoran
;
Prebežac, Darko
- In:
Journal of travel and tourism marketing
29
(
2012
)
7/8
,
pp. 744-759
Persistent link: https://www.econbiz.de/10009711004
Saved in:
3
Rethinking the importance grid as a research tool for quality managers
Mikuli´c, Josip
;
Prebežac, Darko
- In:
Total quality management & business excellence : an …
22
(
2011
)
9
,
pp. 993-1006
Persistent link: https://www.econbiz.de/10009504070
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