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~person:"Berthon, Pierre"
~source:"olc"
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Berthon, Pierre
Nairn, Agnes
22
Bottomley, Paul
2
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1
Bottomley, Paul A.
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Business and society : a journal of interdiscipl. exploration
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business ethics : JOBE
1
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OLC EcoSci
ECONIS (ZBW)
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Learning from giants: Exploring, classifying and analysing existing knowledge on market research
Nairn, Agnes
;
Berthon, Pierre
;
Money, Arthur
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
2
,
pp. 257-274
Persistent link: https://www.econbiz.de/10007613965
Saved in:
2
Affecting Adolescence: Scrutinizing the Link between Advertising and Segmentation
Nairn, Agnes
;
Berthon, Pierre
- In:
Business and society : a journal of interdiscipl. …
44
(
2005
)
3
,
pp. 318-345
Persistent link: https://www.econbiz.de/10007803878
Saved in:
3
Creating the Customer: The Influence of Advertising on Consumer Market Segments - Evidence and Ethics
Nairn, Agnes
;
Berthon, Pierre
- In:
Journal of business ethics : JOBE
42
(
2003
)
1
,
pp. 83
Persistent link: https://www.econbiz.de/10006891450
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