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~person:"Heath, Robert"
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Heath, Robert
Nairn, Agnes
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Brand Relationships: Strengthened by Emotion, Weakened by Attention - This article provides empirical evidence that it is not the message in advertising that drives brand relations...
Heath, Robert
;
Brandt, David
;
Nairn, Agnes
- In:
Journal of advertising research
46
(
2006
)
4
,
pp. 410-419
Persistent link: https://www.econbiz.de/10007600589
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2
Measuring Affective Advertising: Implications of Low Attention Processing on Recall
Heath, Robert
;
Nairn, Agnes
- In:
Journal of advertising research
45
(
2005
)
2
,
pp. 269-281
Persistent link: https://www.econbiz.de/10006499584
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