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Nairn, Agnès
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Bottomley, Paul A.
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Dew, Alexander
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Heath, Robert G.
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of advertising research
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Psychology & marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
Measuring childhood materialism: refining and validating Schor's Consumer Involvement Scale
Bottomley, Paul A.
;
Nairn, Agnès
;
Kasser, Tim
; …
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 717-739
Persistent link: https://www.econbiz.de/10003990419
Saved in:
2
How effective is creativity? : emotive content in TV advertising does not increase attention
Heath, Robert G.
;
Nairn, Agnès
;
Bottomley, Paul A.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 450-463
Persistent link: https://www.econbiz.de/10003923955
Saved in:
3
"It does my head in ... buy it, buy it, buy it!" : the commercialisation of UK children's web sites
Nairn, Agnès
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
4
,
pp. 239-253
Persistent link: https://www.econbiz.de/10003790597
Saved in:
4
Children and privacy online
Nairn, Agnès
;
Monkgol, Dowsiri
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 294-308
Persistent link: https://www.econbiz.de/10003468998
Saved in:
5
Pop-ups, pop-unders, banners and buttons : the ethics of online advertising to primary school children
Nairn, Agnès
;
Dew, Alexander
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
1
,
pp. 30-46
Persistent link: https://www.econbiz.de/10003519342
Saved in:
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