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~type_genre:"Book section"
~person:"Bottomley, Paul"
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Developmental challenges in marketing research
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Blinded by science : the managerial consequences of inadequately validated cluster analysis solutions
Bottomley, Paul
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Nairn, Agnès
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2009
Persistent link: https://www.econbiz.de/10003794819
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Blinded by science : the managerial consequences of inadequately validated cluster analysis solutions
Bottomley, Paul
;
Nairn, Agnès
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2007
Persistent link: https://www.econbiz.de/10003541204
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