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Search: "Navarro-Bailón, María Ángeles"
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Navarro-Bailón, María Ángeles
4
Delgado-Ballester, Elena
2
Navarro-Bailón, María Angeles
2
Okazaki, Shintaro
2
Sicilia-Piñero, María
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Hernández-Espallardo, Miguel
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Molina-Castillo, Francisco-Jose
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Navarro-Bailón, Maria Ángeles
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Breaking new ground in theory and practice
2
Universia business review : revista trimestral de Dirección de Empresas
2
International journal of electronic commerce : IJEC
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International journal of retail & distribution management
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1
Privacy concerns in quick response code mobile promotion : the role of social anxiety and situational involvement
Okazaki, Shintaro
;
Navarro-Bailón, María Ángeles
; …
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
4
,
pp. 91-119
Persistent link: https://www.econbiz.de/10009573706
Saved in:
2
Strategic consistent messages in cross-tool campaigns : effects on brand image and brand attitude
Navarro-Bailón, María Ángeles
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 189-202
Persistent link: https://www.econbiz.de/10009577762
Saved in:
3
Who's afraid of ubiquitous promotion? : exploring the effects of privacy concerns
Okazaki, Shintaro
;
Navarro-Bailón, Maria Ángeles
- In:
Breaking new ground in theory and practice
,
(pp. 233-245)
.
2011
Persistent link: https://www.econbiz.de/10009380725
Saved in:
4
What is the best communication strategy (integration vs. reception) to persuade consumers? : an analysis across levels of brand familiarity
Navarro-Bailón, María Ángeles
- In:
Breaking new ground in theory and practice
,
(pp. 327-342)
.
2011
Persistent link: https://www.econbiz.de/10009381007
Saved in:
5
Cómo crear una campaña de comunicación integrada : propuesta metodológica a través del nivel de consistencia del mensaje : a methodology for designing consistent messages
Navarro-Bailón, María Angeles
;
Delgado-Ballester, Elena
; …
- In:
Universia business review : revista trimestral de …
26
(
2010
),
pp. 150-167
Persistent link: https://www.econbiz.de/10003984514
Saved in:
6
Cómo crear una campaña de comunicación integrada : propuesta metodológica a través del nivel de consistencia del mensaje
Navarro-Bailón, María Angeles
;
Delgado-Ballester, Elena
; …
- In:
Universia business review : revista trimestral de …
26
(
2010
),
pp. 150-167
Persistent link: https://www.econbiz.de/10009947959
Saved in:
7
Accessing retailer equity through integration in retailers' buying groups
Hernández-Espallardo, Miguel
;
Navarro-Bailón, María …
- In:
International journal of retail & distribution management
37
(
2009
)
1
,
pp. 43-62
Persistent link: https://www.econbiz.de/10009522029
Saved in:
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