Anantadjaya, Samuel P. D.; Nawangwulan, Irma M.; Putra, … - 2017
From the field of study on marketing, consumer behavior is regarded as an important tool for an organization; it can help an organization develop their products or brands in a right path (Setiawan, 2011; Schiffman & Kanuk, 2009). It also helps an organization keep their customer satisfied by knowing...